Expression and use of our identity are changing with digitalization, biometric technology, and the interoperability of information and communication systems and networks. In the developing e-society, digital identity and its management become central to doing business in both the private and public sectors. The trend is in enabling the secure management of user identities and rights across heterogeneous information systems and various domains for e-commerce and e-government purposes. This short paper describes a few challenges relating to digital identity in the current economic and social landscape. It suggests that one of the most important matters for the future of our e-society is to clarify which rights and obligations are attached to digital identity and its management.