The concept of terror as a form of psychological warfare implies that there is more to terror than mere physical acts of violence. There is a non-physical component in action, which helps to carry and communicate the message of terror. Brands can be powerful tools for communicating ideas, building loyalty and driving choice. Brands have historically been associated with products and corporations, but the techniques of branding are applicable to every area of mass communications. The goal of this chapter is to examine the visual communication strategy of Hezbollah, using a brand identity and corporate communication framework. The underlying assumption is that any approach for countering terrorism should not only deal with the prevention of terror attacks, but should also enhance an understanding of the nature of the threat itself.