Information cascades are phenomena in which individuals adopt a new action or idea due to influence by others. As such a process spreads through an underlying social network, it can result in widespread adoption overall. Here we consider information cascades in the context of recommendations and information propagation on the blogosphere. In particular, we study the patterns of cascading recommendations that arise in large social networks. We review recent studies of cascading behavior in product recommendation networks, and information diffusion on the blogosphere. Next, we examine theoretical models of information, virus and influence propagation. Last, we present developments on selecting and targeting nodes in networks to maximize the influence or detect cascades and disease/information outbreaks effectively.
IOS Press, Inc.
6751 Tepper Drive
Clifton, VA 20124
Tel.: +1 703 830 6300
Fax: +1 703 830 2300 firstname.lastname@example.org
(Corporate matters and books only) IOS Press c/o Accucoms US, Inc.
For North America Sales and Customer Service
West Point Commons
Lansdale PA 19446
Tel.: +1 866 855 8967
Fax: +1 215 660 5042 email@example.com