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Dr. ir. Wim Poelman, as material specialist and product designer, focuses on strategies, methods and tools for the design process. In the field of industrial design, methodology plays a significantly role, whereas in architecture methodology, unfortunately, seems to be underestimated topic. This chapter gives a stimulating overview of the potential of this approach for the future facade. It offers the possibility to see the façade as what it actually is – an industrial product.
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