This article shows the importance of goal setting in strategy development and presents the Future of Health Technology Institute's www.fhti.org goals as an example of goals that have transformative power. It also provides synthesis and developmental history of the “Strategy for the Future of Health” book while examining collective book design as a strategy development tool. It emphasizes unprecedented technological revolution manifesting itself in the convergence of molecular biology, computer and medical science, electrical, mechanical, genetic and biomedical engineering (including cell, molecular and tissue engineering) resulting in the merger of information technology (IT) with medicine and the formation of “ITicine”.