Recently, the number of Business to Consumer (B2C) web applications has increased yearly. In particular, the increase in participation in the B2C market by small companies has been noticeable. This paper focuses on the use of B2C web applications by small companies. These businesses, typically, have little money to maintain web applications and also lack the skills to do so. In this paper, we present a self-maintenance model for the implementation of web applications in small business environments. We have surveyed current technologies in this area and have developed an actual maintenance environment for a B2C web application. This paper describes three experimental results for the environment. Finally, issues for future work and a new architecture are proposed to realize an ideal maintenance environment.