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The goal of this paper is to develop a tool to forecast the customer value of wing movables produced by a tier-one aircraft component manufacturer. From literature it was found that in general the value of a product is a function of performance, costs and availability. For the products under consideration the value is thus influenced by the performance efficiency, the functionality and the effect of the design on the direct operating costs of the aircraft. The effect of value levers on the customer value for a product is determined via a hedonic model, linking together the recurring price and the value induced by each individual value lever. In this model the effects of a change of each individual value lever are multiplied with a customer weighting factor and summed together. Together with the recurring price this will give an indication of the value of a product as perceived by the customer.
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