In the global era of hypercompetition, telecommunications and accelerated information/knowledge sharing, the innovation process has to become a systemic property of a company and its organization. All individuals work in and are part of some key corporate processes; all of these processes are subject to both continuous and often discontinuous improvement. That means that continuous (quantitative) and discontinuous (qualitative) innovation drives must be embodied in each individual and embedded in the system of their daily interaction and work. An effective and company-wide innovation cycle is the prerequisite for maintaining strategic competitiveness in a fast-moving, turbulent era. The whole company, with all its employees, whether production or service oriented, must become an Innovation Factory.