This paper develops a conceptual framework for understanding how the individually driven intentions emerge into collective action. While real action is the concern of practicing business it seems to have received insufficient attention from the research community. A wealth of models has yet to explicate how intentions, strategies, visions, and missions get enacted. The majority of management literature has taken the collective perspective. This paper argues for a reversed causation starting with the individual – called supervenience, where the collective is a function of its parts. People create venture, people innovate, people act.