Building a strong employer brand is crucial for attracting and retaining top IT talent in the competitive IT landscape, especially in a small country like N. Macedonia. The study investigated the link between transparent employer branding and employee loyalty among IT professionals in N. Macedonia. A survey of 173 IT employees from various levels within the computer programming and IT outsourcing sectors was conducted. The study found a significant positive correlation between transparency in company culture and employee perceptions of belonging and loyalty. This suggests that IT professionals’ value clear and open communication from their employers. These findings support the importance of employer branding for attracting and retaining top IT talent. Transparency should also be included into employer branding by showcasing company culture and values online, while highlighting how transparency is integrated into daily practices. Finally, fostering employee engagement through inclusive decision-making, feedback mechanisms, and addressing concerns will further foster loyalty. By embracing transparency and building a strong employer brand, IT companies in N. Macedonia can secure a competitive edge in the global IT talent market.