The purpose of this article is to address issues such as the cumbersome ingredient list in food packaging and overcrowding of text that distracts users. Based on human-centered design principles, it discusses the application of a KANO model and the development of an augmented reality case in food packaging. The aim is to promote user perception when purchasing food. Moreover, user research and eye tracker experiments have proven the effectiveness of augmented reality technology in the three-dimensional visual display of food ingredient lists.