This research endeavors to delve deeply into how various eco-friendly natural elements captivate players’ visual attention within the 3D game environments of the Metaverse. We selected still frames from “theHunter: Call of the Wild,” a game rich with natural elements, and conducted empirical studies on specific demographics using eye-tracking technology. The results reveal that players’ visual focus is significantly drawn more to certain natural elements like trees and mountains compared to others such as skies and lakes within the game. This insight is crucial for game designers, offering practical guidance on utilizing natural elements effectively to optimize visual design, enhance the game’s allure and educational value, and spur innovation and advancement in the field of Metaverse 3D gaming. By tailoring the incorporation of these elements, designers can create more engaging and meaningful experiences within the expansive realm of the Metaverse.