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Based on Maslow’s hierarchy of needs theory, this paper explores the application of emotional design theory in the design of traditional cultural creative products from the perspective of user needs, and studies the design strategy of user emotional innovation for products created in the modern context.
Methods:
Based on the theory of user pyramid model, the design elements of museum cultural and creative products were extracted through user experience demand mining by non-contact research, and the elements of user demand were quantitatively transformed by QFD model. The framework of emotional experience design for cultural and creative products was constructed in the modern context. This design framework can effectively explain the support of current design elements for emotional design.
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