In the future, farmers may be able to enhance their agricultural sales by designing an efficient interaction space and sales model for mobile sales vehicles. The traditional mobile sales vehicle sales methodology is primarily based on offline spot sales. Offline fixed-point sales cannot guarantee consumer flow and variety quality, cannot be traced, and the price is rising due to logistics and operation costs. This article presents a mobile sales vehicle for farmers’ direct sales operations that integrates agricultural products with live e-commerce for public sales and presentation. The combination of agricultural products presented in the mobile live program in the mobile sales vehicle, The utilization of a set flow path by an intelligent people flow system. The crowd flows heat map and the TD original display system are utilized for this purpose. User feedback is used to validate quantitative data. The results show that a mobile sales vehicle combined with live e-commerce is critical for farmers experiencing little or no sales growth.