The development and application of digital technology have brought new development directions for the community group buying industry and promoted the rapid development of the digital community group buying industry. Based on reviewing and sorting out relevant research on digitalization, this paper discusses the concept of community group-buying, its development history, and influencing factors of supply chain digitalization innovation. Using online questionnaire distribution and factor analysis, three main influencing factors are extracted: digitalization technology, enterprises internal and external ability to use digitalization, and national policies. Finally, from the perspective of these three influential factors, three suggestions are put forward to provide a reference for the digital development of the community group-buying supply chain.