Based on the Kano model, the personalized requirements of the smart helmet are obtained and analyzed. Focus groups and questionnaires were used to organize and analyze the individual needs of smart helmet users. The questionnaire was designed according to the Kano model, and the collected data results were classified and sorted according to the Kano evaluation table. Determine the desired and attractive needs of users for smart helmets; Based on user satisfaction, intelligent helmet products and corresponding mobile terminals are designed to provide design ideas for product innovation.