With the development of the world economy and science and technology, global market competition has become increasingly fierce. The rapid development of intelligence, product consumption structure continues to develop in the direction of diversification and personalization. In the face of unpredictable and continuously developing market demand, the development of traditional handmade industry is seriously lagging behind, while intelligence has greatly promoted the development of cultural industry. In the whole social context, driven by intelligent technology, traditional handmade leather goods industry has ushered in new opportunities, but also faces new serious challenges. How to combine the development of intelligence and traditional handmade leather goods, how to use the new Internet technology to innovate traditional handmade leather goods, promote the development of handmade leather goods, and promote the development of handmade leather goods according to personalized needs, and put forward a new idea of handmade leather goods development based on the background of intelligence. From the user’s point of view, we analyze the user’s consumption trend and purchasing experience, introduce experience and service design into handmade leather goods, propose the future development direction of handmade leather goods, and design an APP to customize handmade leather goods and spread them out, and design actual cases for testing and improvement, hoping to promote handmade leather goods culture and provide users with a perfect handmade leather goods experience under the background of intelligence.