As digital technology continues to advance, artificial intelligence is rapidly changing the digital content and application scenarios we were once familiar with, and giving rise to numerous new forms. In the field of art design, while artificial intelligence brings commercial success and innovative experiences to the public, it also brings new challenges and problems. Facing the future and new application scenarios, Art design creators should actively respond to the innovative ideas and methods brought by artificial intelligence to art and design, learn and utilize proactive response strategies, updating their toolboxes, actively face cross-disciplinary collaboration, and focus on the depth of the experience. Respond to this era of rapid development of digital technology with concrete actions.