Expressway is known as a bridge for a country to modernize and is the only way to develop the modern transportation industry. Traditional expressway service area is difficult to meet the needs of current users, thus in order to improve the service level of the service area and meet the current high-level demand of the society for the service area, a set of highway intelligent service area integrated management system based on cloud computing and big data technology is proposed in this paper, which can fully and reasonably schedule resources, facilitate the use of user, and improve the user’s experience of the service area.