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Gamification consists in applying game mechanics in non-game contexts aiming at motivating and shaping behaviours. This paper proposes an adaptive approach for gamification, which takes as initial information players profiles – gathered from Hexad player type questionnaire – and considers also how these profiles change over time based on users interactions. Then, we provide the users with a personalised experience through the use of game elements that correspond to their dynamic playing profile. We present a preliminary evaluation of the approach by means of a simulator that yields promising results when comparing it with baseline configurations, i.e randomized and fixed player profile.
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