

Over the ages, every nation and civilization has accumulated its cultural heritage, primarily through figureheads such as monuments, structures, and famous individuals. Physical monuments have a unique significance. Digitalization has impacted nearly every aspect of the economy and society by providing a different perspective on the real world. An increasing number of processes are being digitalized as a result of mobile devices’ growing capabilities and declining costs. The preservation and maintenance of cultural heritage have also been embraced by digitalization, which facilitates the management of tangible monuments as inventory items. These “digital twins” have numerous applications once they have been generated. In this paper, we derive the product emergence process of decorative items based on digital twins, which are highly demanded in countries with strong tourism, such as Croatia. Most of these are craft businesses that have been managed for many generations by members of one extended family. The specific expertise is in the processing of stones and metals. A company that employs three people and creates “metal art” would like to grow by adding small-size replicas of any kind of cultural heritage object, such as busts, sculptures, monuments, or profiles. The technique of creating a replica from the desired material in the required scale (1–5) must be developed to replicate the original (physical object, 3D model, or photo). Market entry strategy should be also created, encompassing marketing and license sales to other companies. This paper explains how this intricate procedure was used in a pilot project by using low-cost tools and licenses.