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Purpose/Significance:
The resonance of Network public opinion is a phenomenon of public opinion superimposed with the development of network technology, social platform. Emotions of net users are ‘ignited’ again in the stimulation of the events similar to the original subjects or issues are raised again although the current public opinion should be in the declining period. Therefore, the situation of the emotional resonance effect of 1 + 1 > 2 occurred commonly. However, most researches on network public opinion focus on the definition and the evolution path analysis of single public opinion and the studies on emotional resonance of net users are relatively few.
Method/Process:
The paper intends to establish the network public opinion emotional resonance model based on the Langevin’s equation in physics, in order to study the resonance of net users’ emotion in the process of network public opinion evolution, with the regional culture, the crowd characteristics, the intervention of the government and the network media, and other factors as regulatory variables. The data was collected from the 2013 Hepatitis B Vaccine and 2016 Shandong Vaccine.
Result/Conclusion:
The results presented that the model designed is basically consistent to the data calculation.
