From the aspects of annual publications, journals and cited literatures, this paper uses content analysis and bibliometric analysis to study the papers on reverse innovation collected in Web of Scienc database from 2008 to 2020. Based on VOSviewer software and Big data, this paper research data processing and data visualization aiming at reverse innovation, summarizes the development status of reverse innovation research in foreign countries, and puts forward suggestions for further development of reverse innovation research in Chinese management research from two aspects of multi-factor scenario application and main role switch.