Product shapes have tight relations with user’s preference. However, it is difficult for product designers to quantify the characteristics of product shapes and predict the preferred shapes. The author proposed a numerical method to quantify characteristics of smartphone shapes. Since the result showed a negative correlation between product impression strength versus user’s preference, it was suggested that vigorous and weak impression is preferred. However, since smartphone has small shape variations, it is not a good example in validating the effectiveness of the method. In this research, a new case study for automobile shapes was carried out. As the result, it was suggested that the users can be categorized to some groups having different shape preferences. Since both groups preferred the shape with weak impression, it was suggested that people generally prefer simple and clear shapes for products. However, since the difference of the induction field value was small, this tendency should be examined through further study.
IOS Press, Inc.
6751 Tepper Drive
Clifton, VA 20124
Tel.: +1 703 830 6300
Fax: +1 703 830 2300 email@example.com
(Corporate matters and books only) IOS Press c/o Accucoms US, Inc.
For North America Sales and Customer Service
West Point Commons
Lansdale PA 19446
Tel.: +1 866 855 8967
Fax: +1 215 660 5042 firstname.lastname@example.org