New business opportunities are created when the advantage of changeable manufacturing systems expand beyond increased freedom in production location to increased freedom in product design. However, there are new challenges to overcome, including improved ability to design and adapt products when requirements from stakeholders quickly change and/or new technology rapidly evolves. Simultaneously, the producibility of each design must be ensured while keeping the lead-time of the whole process to the minimum. Changeable product platforms (both flexible and adaptable platforms) are gaining attention in both research and industry. However, the level of alignment and integration of product development and production is critical for the efficiency of the product realization process. In this study, we map the state of practice in five companies with an initial literature review. The companies had no formal platform strategy and faced challenges with variant management and development time, had manual processes for production preparation and reuse of technical solutions and knowledge happened through components and documents. The production preparation and reuse were dependent on the engineer’s competence. Future work will concentrate on identifying how manufacturing inputs can be added as a design asset in a changeable product platform to enhance producibility and production preparation.