This study is aimed at justification of the theoretical foundations of management of material cyclicity potential (MCP), including materials used in electrical and electronic products (EEP). In our opinion, the “cyclicity” of material should be studied from the perspective of the potential of materials to be multiply used. Such an approach allows to identify all possible forms of MCP manifestation in space and time. We suppose that the process of increasing of MCP starts with the design of the cycle of material multiple turnover (MMT) by forming an optimal range of products within which certain material sequentially turns, and continuous with the forming of MCP within adjacent product life cycles (located next in the specified range). The priority in the turnover sequence should be given to those products that are characterized by minimum change in the material quality parameters at the output of the turn. So, the focus on “cycle of MMT” rather than “product life cycle” is important for ensuring the maximum number of turns of material because it highlights that one deals with a range of products in which the same material is sequentially used, throughout their lifecycles, rather than only with one product. The suggested approach to closing material cycles is based on the concept of MCP, and unlike existing approaches, it provides the moving of certain material along a specified path – an optimal range of products thereby forming a cycle of MMT with maximum number of turns. This path obviously can be adjusted with each subsequent turn of material because a new products and technologies are being continuously designed. In the context of the circular economy, the proposed theoretically-methodical design of sustainable use of materials is intended for the rational allocation of new and circulating materials in an economic system.