

How does the historical moment of transition from the organic and the formal to the fragmentary and the processual embody the hybridized rhetorics of the digital age? The argument of this paper is that within the expanded world of information and scattered subjectivity, the tools to address the problem of creation can be drawn from the conceptual and philosophical landscape of a marginal period of time: the so-called “heroic” avant-garde. In this paper, the radical processes of creation that Dada evangelized through its polemic manifestations and propagated through its bizarre artworks, are raised to the working prototype of poiesis within the electrate paradigm of our times. The first part of the paper examines the aura of ideas gathered around objects of assemblage; the dadaist paradigm for the process of poeticizing, through Berlin dadaist Richard Huelsenbeck's lecture on “The metaphysics of assemblage” and Roger Shattuck's “The mode of juxtaposition” during the 1961 Symposium at MoMA, entitled “The art of assemblage.” The analysis focuses equally on the ideas that brought these objects into existence, and also on the ideas raised by the existence of such works. In the second part of the paper, the dadaist practice and discourse are raised into the backbone of a contemporary theory of electracy. This theorization is based on Professor Gregory Ulmer's supersession of hermeneutics with the paradigm of heuretics. The process of electrate invention is also examined within the philosophical context of the Heideggerian terms of Entbergen (bringing forth) and poiesis (bring into form); the former referring to the transformation of what is already present yet invisible and the latter to a direct shift from absence to presence. The overall vision in this paper is to review Dada both as Art's escape from its cultural and institutional history, and most importantly as a critical enterprise that evangelized a new reality through the debris of a collapsed world. The ultimate contribution of this review is to suggest a way of reviving the dadaist spirit within the emerging electrate paradigm.