Is it possible for humans to have moral obligations to treat social robots in decent ways? This is one of the most important questions in robophilosophy because failing to answer it correctly could lead to the systematic violation of moral obligations, potentially resulting in a moral catastrophe. The three most commonly discussed frameworks for explaining moral obligations toward robots are rights-based accounts, indirect accounts, and relational accounts. After identifying some issues with each of these views, this paper introduces a novel approach, which I call the Associative Account. According to this view, moral obligations toward robots should be understood as associative duties—duties that arise from valuable relationships with robots. This approach allows for directed duties toward robots without requiring the robots to have full moral standing, as the obligations are grounded in the value of the relationship itself. After explaining the basic idea of the Associative Account, I discuss the conditions that must be met for humans to have valuable relationships with robots.