Due to variable customer expectations, it is now required to shift from the traditional supply chain models to novel demand patterns where the stakeholders observe the end consumers over a focused viewpoint. Given the lack of life-cycle analysis (LCA) within many innovative products, the research tends to present the use of appropriate strategies for designing new eco-friendly products utilising engineering knowledge and R&D innovation. Fulfilling the initial objectives, a critical systematic review is conducted to find out the literature gaps in a methodical manner. The research proposes to develop a novel framework for an effective linkage between supply-demand chain and the new product development (NPD) processes considering environmental practices. Moreover, a comprehensive LCA would be carried out in future stages to enable industrial designers to critique the product performance and the potential environmental impacts. The results of this study can be utilised by researchers and practitioners researching within similar context.