Current software engineering assumes that software is developed to meet the requirements of clients. Apart for this business model, there has been another and more universal business model. Namely, a person or a company develops their own commercial product/service of pure software or combined software and hardware, delivers it to a free and competing market and receives the revenue. Major systems vendors, big software vendors and embedded system vendors have been working with this business model. This paper explains the activities in the creation phase of the product or service, management requirements and development work in the new business model.
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