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No long age, quality, and productivity were the critical essentials for the competitiveness of organisation, at the present time it involves a new strategy: the strategy of innovation – innovation of product and services, innovation process and production methods, organisational structure’s innovation etc., all requiring the existence of satisfactory management of innovation. The primary purpose of this paper is to develop an integrated new framework for competitive advantages through a new generation of an innovation process model to be used as a guide to further improve “services/products, process, technological, and organisational innovation” A mix of qualitative and quantitative methods and exploratory questionnaire surveys and interviews are used to achieve the research aim
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