In the paper, we explore the topic of mobile user experience and we focus on native mobile applications. The goal of this paper is to research what mobile user experience is, identify important mobile patterns, and define processes and guidelines for the design and measurement of the mobile user experience and the identified mobile patterns. Based on the literature review, there are several elements or factors affecting the mobile user experience. We established a big advantage of native applications, which are designed for a specific platform, where there is more time to create a specific customer experience. The main findings of the paper showed that the mobile user experience differs from the desktop user experience, and that there are many mobile patterns, which may significantly improve or degrade the mobile user experience for various target groups.
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