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As of 2008, the R&D Development Program of Brazilian Electricity Sector (Brazil, Law n° 9.991/2000) regulated by the Brazilian Electricity Regulatory Agency (ANEEL) started to contemplate the Product Development Process (PDP) in its innovation chain, a fact that not only stimulated the transfer of innovative technologies from the research of the electric sector to the industry, but generated the need for specialized knowledge to manage these projects. In view of this, MoR&D, acronym for “Integrated Product Development Model Oriented for R&D Projects of the Electric Sector”, aims to assist in the planning of projects to transform the results of the electric sector research into ready-to-market products. The MoR&D is the result of compilation of PDP models, theirs tools and concepts. It is composed of macro-phases, phases, stages and activities, correlated with the needs of the typical ANEEL projects. This paper presents a case study of the planning of a Head Production Series design for electronic equipment, illustrating the MoR&D application process. Their contribution can be concluded as a key step for effective participation of the industry in the process of generating solutions to problems that afflict the electric sector. The model is the result of a doctoral thesis sponsored by Companhia Paranaense de Energia (COPEL) in favor of best practices applied to the management process of its processes, which, now shared, may contribute to the various energy concessionaires in Brazil and in the world that excel for the quality of its services.
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