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Sustainable resource use is a key challenge for our global society, and consumers are certainly responsible for making our resource use more efficient, e.g. by longer use of products and handing their End-of-Life products (EoLs) in to appropriate recyclers. Product lifetime can be one essential sustainable consumption intensity indicator to measure how much value the consumer extracts from a product. We have investigated the relationship between lifetime of electrical and electronic equipment (EEE) as well as EoLs destinations and consumer dispositions through a quantitative survey questionnaire amongst consumers in Japan. We identified three dispositions; well-organized, trend-conscious and community participation. All of these dispositions had non-negligible influences on both lifetime and EoLs destinations. The consumer groups with bigger potentials to improve resource intensity in terms of lifetime and of EoLs destinations were different. Policy makers can set two different policies to two different groups, and both policies will have positive impacts independently.
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