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PI – Definition, Principle, Methodology and Application" clearly tells about the contents of paper, which defines meaningful product identity for corporate with concrete project which followed theoretical and practical preparation on PI building. PI project is composed mainly of three phases: informing, modelling and Transformation. Informing phase collects and analyses inputs, Modelling phase builds a pattern using keywords system reflecting a defined CI, while Transformation phase translates the working model into entities applicable to product features, which lead to a set of guidelines. Conclusion: we can build our product identity model on three levels: atmospheric, categorical and characterizing; And PI guidelines can benefit both in-house designers and project leader to orientate confidently and acquire efficiently their wished results representing definite corporate culture.
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