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This paper presents a general model for businesses to work with their engineering assessments to challenge fluctuating requirements which is the result of a recently finished research project. The model is presented together with a case study of a company with a product that continuously is and must be adapted to a changing market to be alive at all. The company has developed a streamlined development process that is configured based on current needs from time to time. One keystone to make the mass customization possible to this company is the augmented synthesis and the automated assessment of the product variants rendered through the configured development process. The automated process of making the assessments and how it connects to the general model is also presented in the paper.
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