Telemedicine and communications are global companions – often sharing the same digital highways, platforms, and codecs to deliver various forms of data including video and graphical images from one person to another in a different county, country, or continent. During a disaster, both telemedicine and telecommunications have the potential to support a positive response. However, there are fundamental differences – telemedicine can bypass many political, economic, social, technical, legal and organizational barriers so that someone from a deprived background who has been injured and lost everything during a disaster can have access to a medical consultation from the most expensive and highly qualified physicians anywhere in the world. But communications, such as traditional and social media, are often limited by location, social, economic, technical and demographic factors and most importantly the content of the message is subject to the vagaries of personal perception, emotional distortion or false propaganda. Therefore, in order to show the benefits of the NATO Multinational Telemedicine System (MnTS) and share the findings of this project with a global audience we needed to take great care about the content of our outreach and public awareness program as well as the media platforms we chose to disseminate our message. The objective of this chapter is to share the methodology and ethics that underpin the outreach and public awareness strategy. Over the course of the MnTS, 3 videos were created. There are 4 appendices at the end of this chapter – one showing the 3 scripts which were used for creating 3 films and the other showing some Videographer Guidelines: these are provided as a record of the video content and also because they might be of use to those of you who want to make videos of your own to showcase your own projects.
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