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In this paper, we propose evaluation of customer journey for contents of Owned Media. In recent years, many companies publish the Owned Media in order to brand its products and services. The Owned Media is useful for provision of novel information correctly and rapidly. On these backgrounds, there is the demand of evaluation for effectiveness of the Owned Media. It is necessary to recognize which detailed content of Owned Media has importance. Our proposed method is able to produce attractive contents through appreciating which contents make approaches to customers. We demonstrate the evaluation using a certain Web-site as Owned Media and show the effectiveness of our methods.
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