The concept of context-aware personalization enables implicit detection of user context to achieve personalization of services. Coupled with pervasive technologies such as augmented reality, this concept forms a view into the future of computing. This research argues that it is essential to understand the needs of the human-being using the technology. Hence, the goal of this research is to provide a description of the relationship between human needs and context information, and its role in the personalization of applications. This paper answers the research question: “How to enhance personalization using context awareness in applications for a better pervasive experience?” The research work resulted in the development of a user-centric model that embodies the concepts of context awareness and needs prediction. The proposed model is applicable in pervasive technology aiming to provide information or services with minimum attention from users to attain a high satisfaction level. The pragmatic values of this work is aimed in the fields of ambient assisted living, healthcare, entertainment, and advertisement.
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