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The Product Development Process (PDP) multidisciplinary aspect, under Concurrent Engineering (CE) principles, leads to overwhelming complexity, where several systems, methods and tools are used in a process with intensive information flow. Nonetheless, the absence of a common language for describing information components, regarding product, process, design and business, give rise to multiple interpretations, hindering full understanding and therefore produces rework and quality issues. This scenario highlights the need for ways to make the availability of product requirement information more dynamic and scope-sensitive (i.e. different levels of abstraction) along the PDP stages. In this context, Model-based System Engineering (MbSE) and supporting system-modeling languages such as SysML propose a product representation structure, through a unique and timeless model, which potentially drives the whole product lifecycle, as the single and ubiquitous information source to stakeholders. In this sense, the goal of this work is to propose a system model that provides reliable product representation, able to support product requirement definition tasks and their use along the PDP, allowing significant gains in productivity and reduction of non-conformities. The methodology adopted in this work follows the principles of DSR (Design Science Research), considering a real scenario inserted in a multinational enterprise context, in the agriculture-applied machinery sector. The model proposed is expected to assist the generation and usage of product information at various abstraction levels, by all stakeholders during the PDP, therefore reducing rework and enhancing design quality.
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