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Implementing a Strategic Alignment and Approval Model for Projects in the Selection and Development of New Products in the Brazilian Telecommunications Segment
Considering the need for approval and implementation of projects that enable the strategy of organizations, this paper presents the results of the implementation of a process for project's selection with technological bias and the need for financial investment in a multinational company in the telecommunications industry. During this study the stages of approval flow are presented, starting with the composition of the macro scope and expected benefits, following by the determination of the needs of investment and financial analysis and concluding with a discussion of their representativeness across the company strategy and approval itself within an executive committee. In addition to the presentation of the model, this article discusses the practical results and improvement needs after elapsed its early stages of implementation. This paper is concerned including in determining the limitations of this model and cultural factors involved in its implementation on a large organization.
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