As a guest user you are not logged in or recognized by your IP address. You have
access to the Front Matter, Abstracts, Author Index, Subject Index and the full
text of Open Access publications.
Micro and Small Companies (MSC's) have an important role in world's economy, despite the challenges they face. One of them is the absence of adequate human resources and formal work procedures as the New Product Development Process (NPDP). This fact is critical for its competitiveness with large ones, who have some repertoire and elasticity while addressing the critical user needs. This work aims to propose a simplified procedure to address informational design in MSC's. It was based on a comparative study between four traditional NPDP models and formalized into a didactic bundle, consisting of Excel Sheets. It was applied in a pilot experiment within a Small Company and the designers' opinions were collected through a questionnaire. The effect of the proposal was checked past 18 months, with an interview. The manager reported, despite the benefits perceived with the training, they still do not apply any kind of NPDP methodology in the company. Nevertheless, he concluded that a regular presence of a consultant would be required to change the situation.
This website uses cookies
We use cookies to provide you with the best possible experience. They also allow us to analyze user behavior in order to constantly improve the website for you. Info about the privacy policy of IOS Press.
This website uses cookies
We use cookies to provide you with the best possible experience. They also allow us to analyze user behavior in order to constantly improve the website for you. Info about the privacy policy of IOS Press.