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The current article reaffirms MOR&D as a practical application through a case study in order to propose a production line design for a device that was created and developed previously in R&D projects within the R&D ANEEL (National Electric Energy Agency) Program. The lack of specific methodological models for product development in R&D projects in the Brazilian electricity sector generated the need for this specific knowledge. From a comprehensive research about respectable models of product development, the authors developed a suitable model for planning designs framed within the R&D Program of Brazilian Electric Sector regulated by ANEEL. The developed model promotes integration and dynamism between development stages and multidisciplinary teams. The model, named MOR&D, is comprehensive enough to meet the most types of R&D projects assigned to the R&D ANEEL Program and contains the main recurring concepts in product development, reason of its flexibility and adaptability.
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