Mobile Business Intelligence (m-BI) enhances the capabilities of organizations to take decisions ‘on-the-move’. M-BI emerged as an extension of BI and many companies have or are considering implementing it. Being an innovation, m-BI reflects an organizing vision, created by a broad community, which is prominent during the comprehension process of this innovation. Little is known how the organizing vision affects the decision to adopt a certain innovation, and moreover these studies are completely lacking within the m-BI area. A qualitative approach has been embraced and interviews with different organizations that have already decided to adopt m-BI have been conducted. This study revealed that industrial research reports, vendors marketing campaigns and success stories produced by the collaboration among vendors, analysts, journalist and early adopters have a strong influence on the early phases of the organizational decision-making process to adopt m-BI. Increasing internal and external legitimacy, reducing the risk to be left behind, gaining competitive advantage, following the footsteps of high-performing companies, increasing their prestige and reputation, are the main reasons for why organizations may start the decision-making process to adopt m-BI; all this under the umbrella of the organizing vision.
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