Thanks to the advancement of tracking technologies such as RFID (Radio Frequency Identification) in recent years, the study area of shopping behavior of consumers in retailing setting has globally regained increased interest. However, only few studies have attempted to analyze consumer shopping behavior using the RFID data. In this paper we postulate the hypotheses which can be tested using RFID data. This paper aims to contribute to the understanding of the impact of neurophysiologic (human) and environmental (store layout) variables on walking and shopping behavior, by conducting the literature review related to orientation of customers in retailing space. It proposes a framework that addresses the relationship between two types of variables; and builds up three main hypotheses related to their different facets. Finally, the managerial implications are also proposed based on the developed framework.
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