As a guest user you are not logged in or recognized by your IP address. You have
access to the Front Matter, Abstracts, Author Index, Subject Index and the full
text of Open Access publications.
Thanks to the advancement of tracking technologies such as RFID (Radio Frequency Identification) in recent years, the study area of shopping behavior of consumers in retailing setting has globally regained increased interest. However, only few studies have attempted to analyze consumer shopping behavior using the RFID data. In this paper we postulate the hypotheses which can be tested using RFID data. This paper aims to contribute to the understanding of the impact of neurophysiologic (human) and environmental (store layout) variables on walking and shopping behavior, by conducting the literature review related to orientation of customers in retailing space. It proposes a framework that addresses the relationship between two types of variables; and builds up three main hypotheses related to their different facets. Finally, the managerial implications are also proposed based on the developed framework.
This website uses cookies
We use cookies to provide you with the best possible experience. They also allow us to analyze user behavior in order to constantly improve the website for you. Info about the privacy policy of IOS Press.
This website uses cookies
We use cookies to provide you with the best possible experience. They also allow us to analyze user behavior in order to constantly improve the website for you. Info about the privacy policy of IOS Press.