Sticky information proposed by von Hippel is known to well explain the localization of innovations, i.e., the tendency of information to be localized in the hands of either inventors in the industrial side or consumers makes it hard for information about needs and seeds meet in the market. In this paper, we break sticky information into sticky tsugoes, where a tsugo is a triple of the intention and two types of constraints behind each stakeholder’s acting/planning. We accumulated cases of Innovators Marketplace ® (IM hereafter) - a serious gaming process for innovative workshop involving multidisciplinary stakeholders, and visualized the interaction of their tsugoes by using KeyGraph. As a tentative result, the variation of human-tsugo network (HTN) explains the performance of innovations more finely than the graph visualizing the relations among participants and sheer information represented by words in the dialogues.
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