There is an increased frequency in the adoption of agile practices without the necessary education as to how or why particular practices are chosen. We view such applications as a “band aid” approach that, more often than not, is a one-time fix to address problematic symptoms. This approach itself is also problematic because it fails to convey the rationale and principles necessary to accommodate future changes. In response to this observation and disquieting trend, we propose a Value-Driven Agile Adoption (VDAA) approach that mandates the consideration of three value-based components when introducing agile practices. These three components represent values defined by (1) the agile community, (2) corporate identity and (3) business objectives. Consideration of each is accompanied by the rationale for the inclusion of some practices, and the exclusion of others. The VDAA approach embraces the philosophy that Agile is more than just a development process – it is a way to help organizations respond to long-term, as well as short-term changes.