Roadmaps are the authorative medium-high tech viewpoints for the competitiveness and sustainability of industrial and public organizations. The paper provides an overview of possibilities to use roadmaps as virtual tools which contribute to support, coupled with knowledge management, industrial innovation and new industry processes. In the age of digitization, virtual roadmaps as a full participatory process supports new conceptual modelling of the manufacturing domain and at the same time it enables knowledge workers to share and elaborate innovative concepts. Hence roadmaps enable the design of new collaborative knowledge management environments. In medium time horizon, considering the global dimension of manufacturing, roadmaps can be reference tools for cooperation agreements in bilateral and multilateral projects. The paper provides a case study of roadmaps for advanced manufacturing and an example of the open innovation model.
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