Although the mass customization which utilizes modularization to increase product variety, and keep mass production efficiency simultaneously has become a trend, there are some limitations in mass customization. Firstly, the customers do not completely participate in the design phase. Secondly, the possible combinations are predetermined by designers. Thirdly, the concept of mass customization is not necessary to satisfy with individual requirements and not capable of providing personalized services and goods. In an effort to overcome the gaps between mass customization and mass personalization, the proposed method applies service engineering concept to break through the mentioned drawbacks. A web-based platform would be developed to demonstrate the efficiency of mass personalization through customer co-creation. Also, this study will evaluate the customer satisfaction to validate the effectiveness based on SERVQUAL questionnaire.