In this study, we aim to develop a personal tour planning system for use in an urban and a rural area. We collected and analyzed comments about tourist spots from social network services. We used the interest degree (ID) to evaluate the value of a tourist destination. We also proposed modeling using the tourist itinerary, which includes the walking time, waiting time, and transit time as well as time spent at tourist spots. The proposed system uses the priority of the ID and the travel time to make a tourist itinerary for the urban and rural areas with a high level of satisfaction, including the transit efficiency for the trip. Finally, we discuss the feasibility of our proposed system with a case study using the Persona Method for locations in Iwate Prefecture, Japan.